Work Experience
Teacher's Assistant, Kenan Flagler Business School
April 2017 -- Present
In the MBA755 Digital Marketing Course at UNC, I assist the Graduate Students in their questions and concerns about the course.
Research Associate, UNC School of Media and Journalism
August 2017 -- Present
I work closely with Distinguished Knight Professor JoAnn Sciarrino in exploring the meaning and usage of insights in advertising.
Analytics Intern, Kantar Consulting
March 2018 -- Present
Through this role, I am assisting the firm in transferring their market research data into a digital format.
Brand Ambassador, Chopt Creative Salad Company
October 2017 -- Present
I promote Chopt through social media platforms, distribute merchandise and spread awareness of the company.
Business Development/Marketing Intern, Kantar Consulting
October 2016 -- February 2017
My role was to complete secondary research through various platforms, like LinkedIn and Salesforce, to renew previous clients and create new business. I found over 850 prior clients within 70 new companies for potential business opportunities and added $115k.
Consulting Intern, Kantar Consulting
May 2016 -- August 2016
My team worked with successful companies like Kraft-Heinz, R.J. Reynolds Tobacco and Coca-Cola. I helped curate research data deliverables, through our software database, mTAB.
Public Relations Intern, The Arc of the Triangle
January 2016 -- May 2016
Increased awareness of the company by writing content for their website and promoting volunteer opportunities in the local community and on UNC's campus.
Sales Associate, Uniquities
February 2016 -- August 2016
Created Snapchat account to increase foot traffic and enhance direct communication between the store and their client base. On average, a Snapchat story would receive 10-12 responses about specific products and increased sales by 8% in six months.
New Member Educator, Delta Delta Delta Fraternity
January 2016 -- December 2016
My role was to help 54 new members assimilate into the chapter. I held weekly meetings to evaluate goal progression over an eight week course.
Education
University of North Carolina
Fall 2014 -- Spring 2018
Chapel Hill, NC
My studies in the School of Media and Journalism have focused on both Public Relations and Advertising. Dean's List Fall 2015, Fall 2016.
University of Sydney
Spring 2017
Sydney, Australia
I was on exchange during the spring of my junior year and a student in the Sydney School of Business, studying Marketing.